Doing good was always good business: today it's essential business. I've helped several of Canada's blue-chip corporations, including Manulife, Rogers and those shown here, stand up for what matters to them, their customers and Canadians.
SHOPPERS DRUG MART: WOMEN
Manifest Communications. Chief Idea Officer, Writing. Digital Director: Debra Sharp. Art Direction: Fei Lu. Shoppers knows how important women are to to all of us, and of course to them, and this is how they're showing it. Created from top to bottom, including name conception, branding, advertising and web, and most important of all, getting Shopper's army of employees on board through incentive programs, communications and other tools.
CANADIAN TIRE: Jumpstart
Manifest Communications. Creative Direction, Writing. Art Direction: Shawn Murenbeeld, Inna Gertsberg. Through this signature program, Canadian Tire and their community-minded dealers have moved hundreds of thousands of lower-income kids from the sidelines right into the game. This is how it launched.
