2019: FOX HARB'R DIGITAL CAMPAIGN
Digital display campaign for this multi-faceted resort. This is just a few. Writing and Creative Direction. Agency: Kuration. Art Direction: Inna Gertsberg.
2018: THOMSON ROGERS PERSONAL INJURY LAW
Digital display campaign. Writing and Creative Direction. Agency: Kuration. Could thought-provoking ideas about the need for life-long, quality settlements work instead of images of gruff lawyers promising that YOU DON'T PAY! As it turns out, yes and yes again, as the campaign was renewed and expanded.
A couple more from the campaign's second round.
2017: AMNESTY INTERNATIONAL YEAR-END CAMPAIGN
No one likes being lied to. Especially when it's a dictator or corrupt media telling you that things are fine, when you can see they aren't. This Facebook fundraising campaign done with the charity geniuses at Grassriots,com exceeded all goals. I'm also including a Giving Tuesday email that Amnesty received industry praise for, as being "basically perfection." Yes, I write emails. I write everything because it all matters. Art direction: Deborah Caprara.
2017: TRUSHIELD INSURANCE COVER YOUR ASS CAMPAIGN, REBRAND
Writer with Jacknife Design for this gutsy Canadian small business insurance provider. Video, digital ads, brand language, radio, the whole she-bang. TruShield sales increased by 128% over the previous year.
Writer with Jacknife Design for this gutsy Canadian small business insurance provider. Video, digital ads, brand language, radio, the whole she-bang. TruShield sales increased by 128% over the previous year.
For year two we created The Coverage Coach, who preached the tough love of business insurance in social, online, radio and even on Trushield's chatbot.
The integrated campaign also included out-of-home and radio.
2017: WORLD ANIMAL PROTECTION
If you knew how the chickens we eat lived, you'd puke. This Facebook fundraising campaign with Grassriots,com pulls the cover off of the sickening mistreatment of broiler chickens. Art direction: Deborah Caprara.
2017/18: AVON CANADA WEB STRATEGY/WRITING
Had the sincere honour to work with this direct sales icon (and my former employer) to strategize and create a new approach to selling Avon that is making a big difference. Amazing what a friendly, no-pressure tone and messaging can do.
2017: INTRODUCING BU, THE SCARY GOOD NEW APP
Too busy to scare people? Introducing Bu: the new app that makes scaring the living sh*t out of loved ones, co-workers and even strangers as easy as click, pick and Bu. A Halloween project with the amazing Inna Gertsberg.
2017: RYERSON UNIVERSITY, CHANG SCHOOL: BRAND CAMPAIGN
Created "A Future That Fits," the new positioning for Canada's most entrepreneurial continuing education school. More creative (radio, print, etc.) to come soon. Ryan Edwards Advertising, now JAW Advertising.
Created "A Future That Fits," the new positioning for Canada's most entrepreneurial continuing education school. More creative (radio, print, etc.) to come soon. Ryan Edwards Advertising, now JAW Advertising.
ONTARIO ASSOCIATION OF COMMUNITY CARE ACCESS CENTRES:
More and Less
More and Less
Manifest Communications. Chief Idea Officer. Digital Director: Debra Sharp. Creative Team: JP Spanbauer, Logan Broger. Boiling down Ontario's alarming and complex health care future into a simple proposition: doing more things for more people with more needs for less resources. http://moreandless.ca/index.php
CANADIAN BREAST CANCER FOUNDATION: Annual Social Campaign 2015
Purpose, Toronto. Creative Director/Writer. Conceived and developed this leading charity's new campaign to get women active and reduce their risks of developing brest cancer. Digital, social.
MANULIFE/VOLUNTEER CANADA: Get Volunteering
Manifest Communications. Creative Director. Digital Director: Debra Sharp. Creative Team: Joe O'Neill, Deborah Caprara, Inna Gertsberg, Fei Lu, Trevor Mann. Repositioning volunteering for a new era. Digital advertising, a Facebook App, and indescribable stuff like Joe's "volunteering heavy metal ballad," below.
PUBLIC SAFETY CANADA: Getcybersafe.ca
Manifest Communications. Chief Idea Officer. Digital Director: Debra Sharp. Creative Team: Paul Bonsell, JP Spanbauer, Joe O'Neill, Logan Broger, Trevor Mann, Matt Donne, Debra Sharp, Stephanie Gyles, Jim Diorio.
Created from the brand up, this busy Government of Canada account grew from digital advertising and a website to heavy social media, an integrated cyberbullying campaign, online contests, cinema and lots more.
CANADIAN STEM CELL FOUNDATION: Renew the World
Manifest Communications. Chief Idea Officer. Digital Director: Debra Sharp. Creative Team: Debra Sharp, Fei Lu, Paul Bonsell, Joe O'Neill. Making stem cell science make sense and hit home.
ONTARIO NON-PROFIT HOUSING ASSOCIATION: Housing Opens Doors
Manifest Communications. Chief Idea Officer, sometimes Writing. Digital Director: Debra Sharp. Creative Team: Matt Donne, Paul Bonsell, Trevor Mann. To get the Ontario government to pay attention to Ontario's affordable housing crisis, make sure they know that the public is paying attention, too. Web, social media, video, animation, experiential, PR and more.
The centerpiece is a doorbell that you can ring online and on real doors, registering your support:
Province-wide events featured storytelling doors with working doorbells that sent signals back to the digital counter with each ring. Experiential section has more: https://www.behance.net/gallery/19238305/Experiential
