Avatr12 x Tony Leung Branding Film
AVATR is a global brand of high-end Smart Electric Vehicles (SEV), jointly created by Changan Automobile, Huawei, and CATL (Contemporary Amperex Technology Co. Limited). In November 2023, AVATR officially announced renowned actor Tony Leung as its global brand ambassador. To spread this significant news, the brand commissioned us to create a brand film which aims to convey the brand's slogan of "Emotional Intelligence, Motion in Delight".
Our Solution
In this film, we firstly define Tony Leung as an embodiment of a particular type of person - someone who lives in their own world. As a renowned actor with numerous accolades, Tony Leung primarily lets his work speak for himself and has minimal presence on social media. Beneath his seemingly aloof exterior lies an incredibly rich inner world. Building on Tony Leung’s personal traits, we aim to explore the potential target audience for Avatr12. We believe that those who choose Avatr12 are, like Tony Leung, individuals who can joyfully roam in their own world. What they seek is understanding. Starting from the concept of "understanding me," we design the clue of the film, with a focus on Tony Leung's expressive eyes. Through his interaction with Avatr12, we convey the brand's message of "Emotional Intelligence, Motion in Delight."
Our Role
Concept development, Storytelling, Creative Direction, Video Shooting, Post Production
Concept development, Storytelling, Creative Direction, Video Shooting, Post Production
Touch Point
Social Media, Web, Mobile, OOH
Social Media, Web, Mobile, OOH
