We were commissioned to ask people to donate 1% of a yearly tax to the Colorful World Foundation. We decided to use the most of the budget to build an interactive toy for little patients. Microsoft Kinect traced pressure on the elastic screen. We used interactive projection mapping to entertain children with abstract animations and sounds responding to their touch. The commercial was made without a script. All we had to do was to record true moments of joy and add uplifting voiceover about the Foundation helping children to discover and enjoy little wonders.

Key responsibilities: strategy, concept, copywriting, art direction and production supervision.
Client: Colorful World Foundation is a non-profit organization helping children suffering from cerebral palsy.
Agency: K2.pl