The brief was to help the Australian bag manufacturer Crumpler launch a range of their new hip-packs through an advertising campaign.

A number of different print media options such as a billboard, adshel, alternative billboard, half page newspaper and a full single-page magazine were to be created, some of which required some variation in layout.

 

Client: (school project) CATC Design School

Everything from the tagline, the material, zipper and stitches had to be create to show off the hip-pack material.

The target market for this project was aimed at University students.

 

Billboard layout

Alternative billboard layout