Concept: Diversity of Channels.
Fox Next is the branded product that completes the Fox entertainment experience. through 6 premium TV
channels, with different personalities & variety for all ages and tastes.
The Concept is about the diversity that the Fox Next offer to the audience through 6 premium TV channels, presented here as “MIRRORS”.
channels, with different personalities & variety for all ages and tastes.
The Concept is about the diversity that the Fox Next offer to the audience through 6 premium TV channels, presented here as “MIRRORS”.
Mirror:
Mirrorr have the unique capability of showing us something from different angles, at same time. Everything's the same, except different.
The Idea:
The idea is therefore that mirrors reflect Fox Next from different angles, to give us the diversity of the channels all with the same and unique Fox experience. Imagine the 3D objects multiplied by countless mirrors, reflected and sliced to pieces. Furthermore, optical refractions and perspective illusions at work create a complex and persuasive visual experience.
CLIENT: FOX International Channels.
Concept & Design: Ali Adel.
Executive Producer: Thomas Bay.
Concept & Design: Ali Adel.
Executive Producer: Thomas Bay.
July 2014. www.frame.dk
Logo Design.
Fox Next. Architecture.
Colour Palette.
Fox Next.Typography.
Fox Next. Style Frames.
