Zee group of channels is one of the largest tv networks in India, Last year, the group decided to launch a parallel network called “&” as a flanking strategy. Thereby creating its own internal competition. The first channel from this entity was “& Pictures” a 24 hour Hindi movie channel. Now the group is coming out with its second offering, “&TV”
The primary audience of "&TV" is female, core group 25 to 34 years. This is “the Contemporary Indian Woman”
I hired from FRAME to design the logo and the whole graphic looks for the channel.
Creative Director: Anders Schrøder
Concept & Design: Ali Adel
Executive Producer: Thomas Bay
Jun, 2014. www.Frame.dk
&TV. Channel Identity.
Happiness is Yellow!
Yellow is a synonymous of energy, health, hope, and happiness.
This idea is focussed around the concept that mundane situations (in our target audience's life) become even more joyful when the yellow of &TV surrounds us. Inside the yellow universe we celebrate YOU.
Spherical particles and orbs derived from the logo is the spice of yellow magic that makes each scene come to life - an even better life. We use a large sphere as a rotational device that smoothly and gracefully guide us through the elements of the package.
Promo Package. and Menu.