If you specialize in architectural energy modeling, LEED certification and other power-related disciplines involving advanced mathematics, chances are you’re pretty smart. Convincing potential clients that you’re both smart and the right choice is another matter entirely. To help Energy Studios more effectively tackle those issues, my team completely overhauled their branding and their website, giving them contemporary graphics and a smart-without-being-dry personality. And proving, once again, that the second B in B2B advertising needn’t stand for “boring.”