Posters say «Let's cancel St. Valentine's Day - there is no date for love".
Let’s cancel St. Valentine’s day” is a project made by the Ukrainian coffee company Fresh Black for St. Valentine's Day.
The project manifests the love routine in Ukraine during the war. Photos show couples spending time together in the bathroom during the air raid, looking for a charge point when the city is out of power, and collecting dirty dishes when there is no water to wash them.
Client - Fresh Black Okay
Marketing Director - Yulia Savenko
Creative Director - Illia Yankov
Art Director / Photographer - Anastasiia Ermolaieva
Designer - Mia Zhuchenko
Backstage video / Music - Illia Yankov