Skvot Shower Storming is a collaboration between the School of Creative Communication

SKVOT, the creative agency Taktika and the cosmetic brand White Sprut.

The idea of the project is based on the phenomenon that most of the creative ideas come while taking a shower. To enhance creativity, Taktika created Skvot Shower Storming gel. There are 25 starter phrases on the bottle label, each of them is an impetus to an idea that can be developed and used for creative projects or for resolving daily issues.​​​​​​​

The agency team aimed to create visuals that were distinctly unique, portraying a single product as a fashion brand, a mass-market product, and a niche skincare brand simultaneously.

SKVOT’s media SKVOT MAG initiated a project involving lecturers who were asked to share their unique ways of brainstorming. The interviews were shot in their bathrooms, showcasing the participants using SKVOT Shower Storming.

Illia Anufrienko - founder and Creative Director of the

Yova Yager - Interior designer, founder of Yova Yager Studio.

Skvot CEO - Inna Chut

Taktika Creative Directors - Illya Pochkun and Roman Gurbanov

Art Director / Photographer - Anastasia Ermolaieva ​​​​​​​

Designers - Yevheniia Berezyna and Victoria Ivanochko

Producer - Alina Taratun