Visual identity for the PLUNGE cocktail bar embodies the idea of diving into a world of flavour and excitement, where every sip is a splash of emotions. The world of PLUNGE is inhabited by cheerful bartender characters who warmly greet guests and craft the most delightful cocktails.
The brand exudes playfulness and fun which is reflected in visual identity featuring both horizontal and vertical logo variations. Additionally, some brand items showcase a dynamic layout system, adding a "jumping" effect to enhance the brand's vibrant nature.
