Bazhen is a cosmetics brand which is committed to producing premium quality skincare products using natural extracts. Products are designed to nourish, rejuvenate and enhance the skin's natural radiance, leaving it feeling soft, supple and refreshed.
With a focus on sustainability and ethical practices, the brand is dedicated to providing luxurious skincare solutions that are good for you and the environment.
With a focus on sustainability and ethical practices, the brand is dedicated to providing luxurious skincare solutions that are good for you and the environment.
Brand’s origin and philosophy are represented in an old slavic ligature, yet conveyed in a contemporary manner. The typeface is adopted in both Latin and Cyrillic to let the brand expand worldwide. Since the brand is gender-neutral and the logo is eye-catching, a neutral range of shades (milky and ashy) is defined as a corporate colour palette. According to the product's composition associative packaging colours were used to distinguish samples: green for herbal components, red for berry flavour, and so on.
