Feeling Adventurous?
"The Most Adventurous Friend You Know" T1M builds a campaign as versatile as Pentax's new, rugged, all-weather Optio W90
"The Most Adventurous Friend You Know" T1M builds a campaign as versatile as Pentax's new, rugged, all-weather Optio W90
T1M brought the W90 to life by developing "The Most Adventurous FriendYou Know" campaign. We constructed a personality for the camera, featuring it as "The Most Adventurous Friend You Know," spattered with mud, submerged in water, and dropped from great heights.
The campaign encourages consumers to live deeply by challenging their comfort zone with their trusted mud-proof, water-proof, dust-proof, and shock-proof W90. In less than 2 months, T1M integrated multiple digital channels, including a major upgrade to their US official site. We constructed rich media banner ads and leveraged several social media communities in a targeted pay-per-click campaign, as well as connecting their established Facebook community with the PENTAX Optio W90 Facebook MUDFIGHT! Game Challenge Sweepstakes. Traditional tactics included digital billboards, train wraps and point of purchase displays in select markets.
The campaign encourages consumers to live deeply by challenging their comfort zone with their trusted mud-proof, water-proof, dust-proof, and shock-proof W90. In less than 2 months, T1M integrated multiple digital channels, including a major upgrade to their US official site. We constructed rich media banner ads and leveraged several social media communities in a targeted pay-per-click campaign, as well as connecting their established Facebook community with the PENTAX Optio W90 Facebook MUDFIGHT! Game Challenge Sweepstakes. Traditional tactics included digital billboards, train wraps and point of purchase displays in select markets.
