An Adventure That's Meant to be Shared.
PENTAX Optio WG-1 campaign is designed to bring out the adventure in all of us.
PENTAX Optio WG-1 campaign is designed to bring out the adventure in all of us.
Coming off of the exciting PENTAX Optio W90 campaign, "The Most Adventurous Friend You Know," we wanted to keep the momentum going with the release of the PENTAX Optio WG-1, the more rugged, adventure-proof "brother" of the W90. The goal of the Optio WG-1 campaign was to keep the adventure motif alive, but also to differentiate it from the W90 by demonstrating the new capabilities and features of the WG-1.
We created a manifesto for this campaign that provoked people to get out of their daily routines and experience life by reminding them, "Adventure is Everywhere." The manifesto, which reads, "I will not be confined by cubicles or commutes. I will not let bad weather stand in my way. I will discover new ways to explore life. I will be adventurous every day" encompasses an urban adventure tone/feel.
We created a manifesto for this campaign that provoked people to get out of their daily routines and experience life by reminding them, "Adventure is Everywhere." The manifesto, which reads, "I will not be confined by cubicles or commutes. I will not let bad weather stand in my way. I will discover new ways to explore life. I will be adventurous every day" encompasses an urban adventure tone/feel.
