Spotify
Rolando: Esqueci como estuda
[PT]
Rolando: Esqueci como estuda
[PT]
Animação desenvolvida para a campanha do Spotify – Rolando: Esqueci como estuda. A campanha como um todo contou com vários ilustradores, cada um ilustrando alguma cena diferente. "Rolando" diz respeito ao que está tocando na caixa de som da personagem e a frase em seguida é a situação pela qual está passando. A campanha rodou em patrocinados nas redes sociais e também em algumas estações do metro de São Paulo.
Recebemos a missão de retratar uma personagem que, voltando às aulas após as férias, perdeu o costume de estudar. A ilustração é inspirada nos famosos vídeos de lofi, que sempre mostram um cenário tranquilo com uma personagem curtindo o som. Mas desta vez, a ideia foi criar uma lofi girl brasileira inserida em um cenário também brasileiro.
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[EN]
Animation developed for the Spotify campaign – Now: I forgot how I study. The whole campaign featured several illustrators, each illustrating a different scene. "Now" refers to what is playing on the character's speaker and the phrase that follows is the situation shw is going through. The campaign ran on social media and also in some São Paulo metro stations.
We were given the mission to portray a character who, returning to school after vacation, lost the habit of studying. The illustration is inspired by the famous lofi videos, which always show a peaceful scene with a character enjoying the sound. But this time, the idea was to create a Brazilian lofi girl set in a Brazilian scenario.
Agency: Soko
Illustration: Henrique Petrus
Animation: Dilan Gama
Sound design: Capitão Foca
Agency: Soko
Illustration: Henrique Petrus
Animation: Dilan Gama
Sound design: Capitão Foca
![ILLUSTRATION Character design animation motion lofi Brasil Brazil kitchen music spotify](https://mir-s3-cdn-cf.behance.net/project_modules/1400/106f9e191886609.66218443ab508.png)
![ILLUSTRATION Character design animation motion lofi Brasil Brazil kitchen music spotify](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0e0139191886609.66218443aa89a.png)
![ILLUSTRATION Character design animation motion lofi Brasil Brazil kitchen music spotify](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e5d902191886609.65d35a39ae897.png)
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![ILLUSTRATION Character design animation motion lofi Brasil Brazil kitchen music spotify](https://mir-s3-cdn-cf.behance.net/project_modules/1400/90b606191886609.65d35c62e83db.png)
![ILLUSTRATION Character design animation motion lofi Brasil Brazil kitchen music spotify](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6674e4191886609.65d35c62e78e7.png)
![ILLUSTRATION Character design animation motion lofi Brasil Brazil kitchen music spotify](https://mir-s3-cdn-cf.behance.net/project_modules/1400/60adca191886609.66218443aae24.png)
![ILLUSTRATION Character design animation motion lofi Brasil Brazil kitchen music spotify](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7a2356191886609.65d35e5b0d51f.png)
![ILLUSTRATION Character design animation motion lofi Brasil Brazil kitchen music spotify](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7feae5191886609.65d35f1290946.gif)