1st ad in a campaign of 1/2-pg spreads for Yamaha Boats (2008). Headline reads: "We all need water. Yamaha owners just have a much deeper thirst for it."

2nd ad in a campaign of 1/2-pg spreads for Yamaha Boats (2008).Headline reads: "If Yamaha owners are so serious about boating, why are they always smiling?"