1st ad in a campaign to launch Taylor's entry into the electric guitar category. Featured in the 2009 Communication Arts Advertising Annual. Headline reads: "The problem we found with pre-existing parts is that they were made for pre-existing guitars."

2nd ad in a campaign to launch Taylor's entry into the electric guitarcategory. Headline reads: "We've always believed that to be great, you have to be original. Even if you're a knob."

3rd ad in a campaign to launch Taylor's entry into the electric guitarcategory. Headline reads: "We could have just put our name on an electric guitar. Instead, we built a guitar we could put our name on."