This is a creative and dynamic digital commercial for an animated sequence to celebrate Chinese New Year on dual anamorphic LED billboards at Kuala Lumpur Pavilion Screen and Fahrenheit Screen. The sequence involves playful interactions between a rabbit and a dragon, characters symbolic in Chinese culture. Eventually, the dragon succeeds in obtaining the scroll and proudly displays the New Year greeting. The animation is designed to be engaging, with the rabbit and dragon's antics providing entertainment for viewers while conveying festive greetings.

Credits

Client - KL Pavilion

Agency - Brandavision

Production
Creative Concept & Finishing ------ Moving Apes Studio
Project Lead ---------------------------- CK Kong

Compositor ------------------------------ YeuJian
Animation -------------------------------- LorryPop Studio & Moving Apes Studio