PETRONAS DOOH

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PETRONAS Malaysia Open 2024 DOOH at KL Pavilion Elite

The anamorphic ad promo for PETRONAS Malaysia's badminton tournament, set to take place at Axiata Arena, Kuala Lumpur, from 9 to 14 January 2024, is a captivating visual feast, especially showcased on the grand screen at KL Pavilion Elite. The video starts with a seemingly simple wall displaying essential event information and the PETRONAS logo. However, this wall suddenly animates, dropping down like a cloth to reveal a stunningly rendered CG character of a badminton player.

This digital athlete is the epitome of agility and skill, performing various signature badminton moves with a lifelike fluidity that captures the essence of the sport. Each movement of the player, especially when hitting the shuttlecock, is accentuated with dynamic energy effects, adding a layer of visual excitement to the advertisement. These effects not only highlight the player's prowess but also lend an electrifying atmosphere to the entire promo.

The climax of the ad is a spectacular moment where the player executes a powerful smash. This move isn't just a display of athletic ability; it's a transition point in the video. The impact of the smash creates a visually striking transition, leading to the key visual of the tournament. This key visual, accompanied by relevant information about the event, ensures that the details of the badminton tournament are conveyed effectively and memorably.

This blend of digital artistry and sporting theme in the ad not only promotes the event but also resonates with the energy and passion associated with badminton, making it a perfect fit for the vibrant and dynamic spirit of Kuala Lumpur.