Relish Brand Identity (Student Project)
About Relish
Relish is the Canadian authority on contemporary, urban living for the fashion forward and the forward thinking.
Relish is a consumer destination that covers food, beauty, fashion, design, lifestyle, entertaining, travel and home.
Target audience
Social adults aged 25+ Typically Urban with a secondary Suburban/Rural viewers, professionals, Tech + Media Savvy adults who entertain and/or who travel, adults who want to built a home and lifestyle.
This market segment has a large and number of people, that is constantly growing, who want to make more conscientious choices in their current lives. RELISH won’t feature shows where people are told they’re too fat, too stupid or too dumb. Nobody gets humiliated or embarrassed. Their shows will be inclusive and life-affirming.
• Color selection: Plenty of green and yellow for the warm, comforting personality, while also appealing to their witty and clever sense of humor, while also adding in some blue for the brand’s sophisticated, strong and savvy side. The colors also have a slight yellow tint added to them to help encapsulate the brand’s warm and vibrant traits.
• Font/Typography: Micro text for this project is Manjari thin, a sans serif font which was chosen to reflect part of the brand’s sophisticated personality. The font’s light weight and subtle curves also help reflect their urban and more youthful appeal. The macro text is Mendl Sans Dusk Semi-Bold. It was also chosen for its more urban, inviting and sophisticated appeal. The heavier weight and small caps helps establish an information hierarchy
RELISH utilizes solid colors as seen in the color palette, as well as a few variations of gradients for a bold, clean feel, which is in line with their comfortable and naturally poished traits. Some of the imagery used may sometimes utilize a subtle use of spatter/ dusting effects, making the imagery more “fun and entertaining”.
Extra Fixings is the new title taking the place of the old title for the show Food on the Side which will be featured on Relish. It is a Travelogue and Food Documentary hat follows a food journalist and cultural anthropologist showcasing different and unique cultural interactions with food.
The inspiration for this name change came from literal alternative names for side foods - Synonyms, almost. The original show goes beyond discussing food. This show also delves into a significant amount of discussion surrounding many different cultures, while also pertaining to food. With that said, the task would be to then come up with a title that can be connected to food, while also hinting towards discussing other topics.
Thus, the new title selected is Extra Fixings. This title was chosen for its subtle connection to food without using the word food in the title. It also hints towards a more larger (extra) topic of discussion, being culture and cultural interaction towards food, as well as social interaction towards cooking and eating food.
We have worked incredibly hard to create a unique identity that sets us apart in our industry, so it is crucial that we both strive to protect and maintain it. This standards guide contains important information that you will need to know to communicate using our brand, including documents, artwork, logo and communication directives and examples of proper and improper applications.
