Branding for a new agency promoting italian character in music and much more.
Client: Remote Neighbourhood
Year: 2014
Year: 2014
Remote Neighbourhood is a brand new agency promoting italian music labels, their represented musicians, and overall italian artists and italian character.
The two founders are originally from Rimini, Italy but currently live and work in London, hence the name "Remote Neighbourhood", which follows the concept of promoting artists abroad.
RN stands for both Rimini's postal code and the short for the client's name.
Even though my initial process flow considered also the concept of working abroad and the feeling of living in the same small neighbourhood for a long time, the feedback exchange with the client eventually led to represent mainly Remote Neighbourhood's italian character, which is a key point in every aspect of its network.
After taking some input from my artistic side-work about gestures, I chose to design probably the most recognizable italian gesture in the world as a perfect symbol of the aforementioned national character, keeping intentionally that bit of stereotypical humor of course.
Using a black & white palette makes the brand to be easily pictured in every context, printed or digital.
The grey version is intended for Remote Neighbourhood's music market, whose first edition took place at the end of july in Rimini.
The two founders are originally from Rimini, Italy but currently live and work in London, hence the name "Remote Neighbourhood", which follows the concept of promoting artists abroad.
RN stands for both Rimini's postal code and the short for the client's name.
Even though my initial process flow considered also the concept of working abroad and the feeling of living in the same small neighbourhood for a long time, the feedback exchange with the client eventually led to represent mainly Remote Neighbourhood's italian character, which is a key point in every aspect of its network.
After taking some input from my artistic side-work about gestures, I chose to design probably the most recognizable italian gesture in the world as a perfect symbol of the aforementioned national character, keeping intentionally that bit of stereotypical humor of course.
Using a black & white palette makes the brand to be easily pictured in every context, printed or digital.
The grey version is intended for Remote Neighbourhood's music market, whose first edition took place at the end of july in Rimini.
········································································································································································································
········································································································································································································
Merchandising
········································································································································································································
Discarded proposals
········································································································································································································
Rough sketches
