This project commenced with the vision of establishing PNK Miami as a prominent brand in the smoking products category, all while adhering meticulously to the regulatory framework governing the tobacco industry in Miami. The color palette of our brand pays a vibrant tribute to the iconic culture and lively nightlife of Florida, embodying the dynamic energy inherent to this region.

Inspired by the diverse birdlife, our selected colors encapsulate the vivid hues found in feathers, encapsulating the captivating spirit of this sun-soaked locale. This resonates seamlessly with the pulsating heartbeat of our brand. In strict adherence to our brand guidelines, pink stands as our primary and predominant color, exuding vibrancy and uniqueness. Pure white serves as a contrasting element, offering a touch of sophistication and elegance. Gray and black play essential roles as complementary accent colors, contributing to the versatility and sophistication of our visual identity. This deliberate color scheme aligns seamlessly with our commitment to a cohesive and visually compelling brand narrative. Our pink primary is a bright and vivid pink that exudes a tropical and exotic ambiance, reminiscent of the lively and colorful landscapes of Miami and the Florida Keys. The pink color is a tribute to the distinctive pink plumage of Flamingos, reflecting the natural beauty of these iconic birds. Additionally, we incorporate pure white into our color scheme, symbolizing the maritime culture and lifestyle that thrives among boating and yachting enthusiasts in Florida's coastal communities. To add depth and sophistication to our brand, we introduce accents of gray and black. These muted tones draw inspiration from the city's nightlife and architectural landmarks, including the iconic Art Deco buildings in South Beach, which are a testament to Miami's urban vibrancy.

Disclaimer: I have incorporated images into this presentation for illustrative and conceptual purposes. Some of these images have been modified and transformed to align with our conceptual framework. It is important to highlight that our approach is not a mere replication of the original images but rather an artistic interpretation, intended to secure approval and enable original reproduction Credits: /Source:  Google Images. https://ruthrose.co.uk/

Credits:
Company: ES Distributions
Project: PNK Miami Guidelines
Art Director: Mark Zuniga
Head of Creative: Mark Zuniga
Graphic Design: Mark Zuniga

Source:  Google Images. https://ruthrose.co.uk/