The Miami Ape is a brand that lives in the Web3 space and is incredibly active in the LATAM market. The brand is led by Laura Rodriguez, who is both a collector of NFTs and community builder, as well as a host of Twitter spaces. She was historically one of the best moderators at some of the biggest stages of Web3, including Miami NFT Week, LA and NFT.NYC. It is the mission of Miami Ape Brand to educate, share and present the diversity and innovations occurring within the NFT market to people of all ages.

There are several steps involved in designing the Miami Ape brand identity. First, it was essential to clearly define the brand's values, mission, and target audience for the purpose of guiding the design decisions and to ensure that the brand identity aligns with the brand's goals and values.

The next step in the process was to develop a logotype, or brand icon, so that people will be able to identify and remember the brand. The logotype is often the first element of a brand identity that is seen by people, so it must be memorable and effective.

In addition to creating the logotype, I also created a set of brand guidelines. It is important for brands to follow these guidelines when it comes to using colors, fonts, imagery, and other design elements consistently across all brand touchpoints, including social media, website, event collateral, and merchandise.

During the design phase, I focused on creating a brand identity for Miami Ape that was closely tied to the city of Miami. The brand was created to stand out from the crowd by using colorful elements, icons, and photos of local people and places to create a unique and memorable identity. In addition to focusing on education and innovation within the NFT market, the brand aims to spread this information to people of all ages through a variety of platforms.

The process of creating a beautiful brand identity involves a great deal of planning and attention to detail. By following a clear process and aligning the brand's visual elements with its values and goals, the process of creating a strong and effective brand identity can be achieved.