Imagine
Creative Challenge: The majority of video games are targeted at guys and many people see videogames as uninspiring. Imagine was one of the first gaming brands to successfully target girls with a positive message.
Creative Solution: Showcase fun as well as atypical occupations that empower girls to be whatever they want to be.
Creative Solution: Showcase fun as well as atypical occupations that empower girls to be whatever they want to be.
BIG idea: Imagine that!
National broadcast - Fashion, Rock and Movie star
Logo and packs
Merchandising
Imagine Online trailer
