Assassins Creed 3
Creative Challenge: Differenciate the game in a crowded field of AAA titles
Creative Solution: Honing in on the American spirit of independence, justice and freedom for all we developed a spot that encompased these unique ideals.
Creative Solution: Honing in on the American spirit of independence, justice and freedom for all we developed a spot that encompased these unique ideals.
BIG idea: Fight like an American
360 brand manifesto
The essence of America is nothing if not confrontational.
We're big, bold and in-your-face, oversized, and never forgettable.
We stand up, we speak out, and if need be, we fight back.
This is embedded in our cultural DNA - going straight back to the American Revolution.
AC3 invites us to fight, for the first time, as an American.
Consumer facing tagline: Ignite the revolution
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