TAG HEUER - BEHIND THE SCENE
The Tag Heuer elves are back for this season 2023, two years after we brought them to life (see our two previous Christmas campaigns here in 2021 and here in 2022).
This year, we turn the spotlight on Hollywood cinema, in the exciting world of film studios, and take a peek behind the scenes. In a race against the clock, we jump from one movie set to another, where the monumental Tag Heuer watches are staged to recreate mythical scenes of genre cinema.
This year, we turn the spotlight on Hollywood cinema, in the exciting world of film studios, and take a peek behind the scenes. In a race against the clock, we jump from one movie set to another, where the monumental Tag Heuer watches are staged to recreate mythical scenes of genre cinema.
Car chases, bank heists, 50s musicals and other superhero references.
See below a quite fitly assembled behind-the-scene, explaining a bit more about how we created this.
See below a quite fitly assembled behind-the-scene, explaining a bit more about how we created this.
RESEARCH
First step was the exploration and development of ideas fitting the concept. Here are some that didn't make the cut.
BEHIND THE SCENES
The Behind-The-Scene format being the key concept of this campaign, we put together an actual one, developing the creative process from sketch to 3D, the latter beautifully achieved by the talented people at Garnamatac.
Below a selection of some teaser content, posted on Tag Heuer social media a few days before the launch of the campaign film.
ADAPTATIONS
Other supports have been created for the Christmas campaign : website, shop windows, prints, etc.
CREDITS
DIRECTION & CONCEPT NICOLAS LEFAUCHEUX
PRODUCTION MANAGEMENT ANTONIA POUX
PRE-PRODUCTION NICOLAS LEFAUCHEUX, HUGO LEICK & GARNAMATAC
3D ANIMATION GARNAMATAC
MUSIC & SOUND DESIGN (MAIN FILM) ARNAUD TOULON
MUSIC & SOUND DESIGN (SOCIAL MEDIA) ALEXANDER MASLYUK
PRODUCTION MANAGEMENT ANTONIA POUX
PRE-PRODUCTION NICOLAS LEFAUCHEUX, HUGO LEICK & GARNAMATAC
3D ANIMATION GARNAMATAC
MUSIC & SOUND DESIGN (MAIN FILM) ARNAUD TOULON
MUSIC & SOUND DESIGN (SOCIAL MEDIA) ALEXANDER MASLYUK
