THE COMPANY
Ogna Brand is an online women's fashion store located in the center-west of Brazil. The owner serves her customers through Instagram and WhatsApp, welcoming them to her home so they can try on and purchase the pieces.
With this new brand, she seeks to provide more seriousness and credibility, so that it can expand its reach on social media, also to keeping its current customers and attracting new ones.
THE BRAND
Promise: Swift, efficient, and personalized service.
Services: Online sale of women's clothing.
Target audience: Women aged 30 to 45 seeking comfortable and sophisticated fashion.
Distinctive features: Prompt resolution of customer needs, fast delivery, and image consulting.
Sales cores: Versatile, comfortable, and minimalist clothing in line with current trends.
The Cherry Blossom
In Japan, the blooming of cherry blossoms in spring coincides with a season of renewal and new beginnings, symbolizing rebirth and hope.
This blooming is celebrated enthusiastically through festivals and traditional ceremonies known as "Hanami," which translates to appreciating the flowers. This age-old tradition highlights the importance of savoring life's transient beauty and cherishing fleeting moments of happiness.
The flowering tree imbues its surroundings with a feminine and warm energy. As a result, many East Asian cultures associate the tree with beauty and femininity.
However, that beauty runs much deeper than what meets the eye. For instance, the beauty of the flower is not only in its petals but also in its delicate nature, its ability to evoke optimism, and its promise of spring. In other words, it's the energy of the sakura that makes it so beautiful – and the same holds true for us.
As Ogna, the Cherry Blossom embraces a true feminine meaning, delicate, strong and beautiful, just like all the women.
Thank you.
Clementina Design de Marcas
