Inspiration and Design Philosophy: I redesigned the brand identity of 'Dr.Salt,' a leading company in producing mineral-rich and healthy salt, drawing inspiration from retro design. Emphasizing tradition and trust, I crafted the logo to highlight the brand's deep-rooted heritage. When shaping the font, my focus was on achieving a dynamic feel and originality during the design process.
Color Palette and Atmosphere: The color palette used in the brand identity created a metro-modern atmosphere, reinforcing the synthesis of retro and modern design. The color choices aimed to provide a balanced and impactful appearance in line with the health-oriented message of the product.
Brand Icon: To convey the product's health-focused message, I created an original brand icon by combining a salt crystal and the universal heart symbol. This icon represents values of healthy living and trust associated with the brand.
Visual Elements and Identity Integrity: The horizontal, vertical, and wavy lines used in product labels, along with dotted backgrounds, formed cohesive elements that strengthened the brand's overall visual identity. These visual elements, when utilized in product aesthetics and promotion, contributed to the brand maintaining a consistent image.
With this design approach, the 'Dr.Salt' brand seamlessly blends its rich history with a modern touch, offering consumers a trustworthy, healthy, and unique brand identity.
