Vero Escalante x American Express 30 Years at the US Open Tennis Championships
I'm excited to present a special project in collaboration with American Express, celebrating its 30th year as a proud sponsor
at the US Open Tennis Championships. Available exclusively during the tournament, from August 28 to September 10,
this collaboration blends the worlds of art, tennis, and the Amex experience.
As one of the longest-standing partners of the United States Tennis Association (USTA), American Express has been an integral part of the US Open for three decades. To capture the essence of this milestone, I had the honor of contributing
my artistic touch to the US Open American Express Fan Experience.
This interactive space, located near the East Gate and across from Louis Armstrong Stadium, invites fans to become part of
a live mural experience. I carefully designed a mural that evolves with the contributions of passionate tennis fans,
symbolizing the dynamic and inclusive spirit of the US Open.
As an extension of the Fan Experience, I created exclusive digital collectibles (NFTs) to commemorate the 30th anniversary
of Amex at the US Open. These digital mementos, available for Card Members, serve as a unique way to encapsulate
the memories of this special occasion in the world of Web3 wallets, unlocking exclusive rewards with each mint.
2023
Special thanks to animator Eduardo Escalante for bringing my illustrations to life!
