Project: Brand Mapping Workshop & Point of Sale Packaging Design
Client: Hogjim: maker of guitar pick holders and straps
Request & Solution:
The client was looking for clarity to their brand. They had a logo and basic packaging already designed, but had no story to tell and in their words "no substance" to them. There was also a need for a concept and design of a counter top point of purchase selling piece to be placed in local music stores.
In order to help the client better define their brand we invited Hogjim to participate in a branding workshop where he was able to visually define (creating a mood board) what his company stands for, what the company's target market looks like, and how to further use his visual identity to best represent his overall brand. In short we helped him define his brand's story.
The second project we worked on for Hogjim was the point of purchase selling piece. With help from the now established brand we were able to conceptualize, design and help produce his new point of purchase packaging system to help present his products in the most effective way possible.
Brand Mapping Workshop
Brand Mapping Workshop
Brand Mapping Workshop
Hogjim Mood Board
Early concept and scaled down mockup of point of purchase piece.
Final point of purchase project
Final point of purchase project
Final point of purchase project
