This branding project for feels like aims to encapsulate the essence of creating a warm and inviting space for patrons, reminiscent of the comfort and familiarity of home. The brand identity revolves around the core principles of coziness, familiarity, community, and culinary excellence.
feels like signifies more than just a cafe; it represents a haven where patrons can escape the bustling world and experience the comfort of a second home. The brand essence revolves around cultivating an atmosphere that resonates with warmth, friendliness, and a sense of belonging, so we created a holistic brand identity that resonates with patrons seeking a home away from home.
Client: feels like (cafe and lounge)
Creative Director: Vasudha Bakshi
Designer: Vasudha Bakshi
Photographer: Duane Mendes, Loes Klinker, Louis Hansel
Category: Food and Beverage
Year: 2023
