Wener ©
Visual Identity
ABOUT
Wener is a skincare brand that believes true beauty is in self-care and simplicity. It has a line of beauty products that celebrates each person's individuality, providing practical care that enhances the beauty and health of the skin.
Its mission goes beyond skin care. Their goal is to inspire confidence, self-care, and a deeper connection with oneself through their products and brand spirit.
Its mission goes beyond skin care. Their goal is to inspire confidence, self-care, and a deeper connection with oneself through their products and brand spirit.
SOLUTION
The brand approached us to help them convey their purposes through a positioning strategy, visual identity and packaging.Based on the planning, an identity was created based on 2 key insights. Firstly, in the minimalist and simple essence of the brand and secondly in the idea of renewal, in the fluidity, movement and energy that the brand's products provide. Together, these elements merge into an authentic identity that stands out in the category and portrays the brand as innovative and trustworthy.
Client: Wener | Service: Branding, Visual Identity and Packaging | Designer: Gabriele Melo | Year: 2024
