1% Bakery | Happy Moon Festival Packaging Design
2023 中秋禮盒設計
2023 中秋禮盒設計
滿月代表家人之間的完滿圓滿，象徵著中秋節的意義。
2023 年的中秋禮盒以大圓月亮為主題，透過材質、視覺排版、色彩搭配，將經典月亮元素重新演繹，打造出現代、吸睛的包裝設計。
盒面材質我們使用銀箔效果的材質，在堆疊時，如同水面般，會有層層疊疊的大圓月亮反射，呈現出新與舊、經典與新潮交織得視覺感受。
2023 年的中秋禮盒以大圓月亮為主題，透過材質、視覺排版、色彩搭配，將經典月亮元素重新演繹，打造出現代、吸睛的包裝設計。
盒面材質我們使用銀箔效果的材質，在堆疊時，如同水面般，會有層層疊疊的大圓月亮反射，呈現出新與舊、經典與新潮交織得視覺感受。
The full moon symbolizes the complete and harmonious connection among family members, representing the essence of the Mid-Autumn Festival. For the 2023 Mid-Autumn Gift Box, we have embraced the theme of the full moon, reinterpreting the classic lunar elements through materials, visual layout, and color coordination to craft a modern and eye-catching packaging design.
We employed a material with a silver foil effect for the box surface, creating a visual representation reminiscent of the water's surface when stacked. This effect produces layers of overlapping full moons, presenting a visual experience that intertwines the old and the new, combining classic and contemporary aesthetics. The design aims to showcase a harmonious blend of tradition and innovation, enhancing the overall visual appeal of the packaging.
Design Agency | StudioPros Design
Art Director | 李宜軒 Yi-Hsuan Li
Visual Design | 李宜軒 Yi-Hsuan Li / 林祐新 Pomelo Lin
Key Visual Design & planning | 林祐新 Pomelo Lin / 1% bakery team
Key Visual Photography | 這里商業攝影
Packaging Detail Photography | 林祐新 Pomelo Lin
Client | 1% bakery
Year | 2023
Art Director | 李宜軒 Yi-Hsuan Li
Visual Design | 李宜軒 Yi-Hsuan Li / 林祐新 Pomelo Lin
Key Visual Design & planning | 林祐新 Pomelo Lin / 1% bakery team
Key Visual Photography | 這里商業攝影
Packaging Detail Photography | 林祐新 Pomelo Lin
Client | 1% bakery
Year | 2023
