1% bakery Little Pie Packaging Design
小派盒包裝設計
小派盒包裝設計
1% Bakery 的小派蛋糕一直是十分熱門的主打商品，於2023年1%的9週年慶之際，StudioPros與1% Bakery 攜手推出2023全新的包裝，透過換然一新、精緻有趣的視覺，打造更具傳播力、記憶點的品牌視覺。
品牌設計概念來自於盒內「可自由任選的小派」，奠基於小派的外型，我們發展出了三個不同圓：爆炸的圓、花型的圓、格柵的圓，不同的視覺帶來不同想像，也以此呈現從強烈到恬淡，小派蛋糕的不同口味與口感。
品牌設計概念來自於盒內「可自由任選的小派」，奠基於小派的外型，我們發展出了三個不同圓：爆炸的圓、花型的圓、格柵的圓，不同的視覺帶來不同想像，也以此呈現從強烈到恬淡，小派蛋糕的不同口味與口感。
The 1% Bakery's little pies have always been a highly popular flagship product. On the occasion of 1% Bakery's 9th anniversary in 2023, StudioPros collaborated with 1% Bakery to launch a completely new packaging design. Through a fresh and delicate visual approach, the aim is to create a brand image with enhanced communicative power and memorable elements.
The brand design concept is inspired by the little pies inside the box, where customers can freely choose their preferred flavor. Grounded in the shape of the little pies, three different circles were developed: an exploding circle, a floral circle, and a grid circle. These diverse visuals evoke various imaginations and effectively showcase the different flavors and textures of the little pies, ranging from intense to mild.
Design Agency | StudioPros Design
Art Director | 李宜軒 Yi-Hsuan Li
Visual Design | 李宜軒 Yi-Hsuan Li / 林祐新 Pomelo Lin
Key Visual Design & planning | 林祐新 Pomelo Lin / 1% bakery team
Key Visual Photography | 這里商業攝影
Client | 1% bakery
Year | 2023
Art Director | 李宜軒 Yi-Hsuan Li
Visual Design | 李宜軒 Yi-Hsuan Li / 林祐新 Pomelo Lin
Key Visual Design & planning | 林祐新 Pomelo Lin / 1% bakery team
Key Visual Photography | 這里商業攝影
Client | 1% bakery
Year | 2023
