![graphic design branding brand identity Packaging packaging design box poster Poster Design kit visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/548fc6188721861.65b23ef8cac71.gif)
Hi there, it's Paradigma!
We are a digital services company made up of a huge team of people with diverse skills and backgrounds who share a common goal: improving the everyday lives of businesses and people through technology and innovation.
Over the years, our company has grown and changed.
We have added new team members, expanded our offices, and broadened our perspective. As a result, we needed a new brand identity that reflected our more vibrant, bold, and multifaceted personality.
Over the years, our company has grown and changed.
We have added new team members, expanded our offices, and broadened our perspective. As a result, we needed a new brand identity that reflected our more vibrant, bold, and multifaceted personality.
![Photos of the merchandising included in the welcome box](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5be535188721861.65b2413638207.jpg)
![Logo proportions](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c5aba4188721861.65b2408a589f1.jpg)
![Pardon, have you just skipped our showreel? If you're not into it, keep scrolling.
We won't take it](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a13edf188721861.65b146e7df7c3.jpg)
![graphic element](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f57185188721861.65b14025c55b9.gif)
![The color palette expands the previous in order to create a more vibrant and inclusive range of hues](https://mir-s3-cdn-cf.behance.net/project_modules/1400/26a6c8188721861.65aea2336015b.png)
![graphic design branding brand identity Packaging packaging design box poster Poster Design kit visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6d982b188721861.65aea23360e8c.png)
![The typeface is PP Neue Montreal by PangramPangram, a fresh and honest sans-serif](https://mir-s3-cdn-cf.behance.net/project_modules/1400/26dce0188721861.65b2260810916.gif)
![graphic design branding brand identity Packaging packaging design box poster Poster Design kit visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2230b6188721861.65a0210b7ac7d.gif)
![animation of the different glyphs we used with the color palette](https://mir-s3-cdn-cf.behance.net/project_modules/1400/239565188721861.65aea23361b81.gif)
![graphic design branding brand identity Packaging packaging design box poster Poster Design kit visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f62c3d188721861.65b238b654c7f.gif)
![animation showing our tagline inside the grid](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6a4679188721861.65a0210b7ffd1.gif)
![photos of our sign we made by upcycling an old one with our custom made stickers](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c76e02188721861.65b0e715161f4.jpg)
![Our sign is the result of a sticker contest which involved the entire office](https://mir-s3-cdn-cf.behance.net/project_modules/1400/063e1f188721861.65b226080fec4.gif)
![Showcase of all the stickers created by the team](https://mir-s3-cdn-cf.behance.net/project_modules/1400/afbf7b188721861.65b0d1f1d8dba.gif)
![different stickers showing side by side](https://mir-s3-cdn-cf.behance.net/project_modules/1400/04732a188721861.65b0d1f1dabfb.gif)
![Tote bag close-up](https://mir-s3-cdn-cf.behance.net/project_modules/1400/994ed9188721861.65afe0ecdc039.jpg)
![Tote bags close-up](https://mir-s3-cdn-cf.behance.net/project_modules/1400/277ba4188721861.65afe0ecdb2fe.jpg)
![animation showing one of the pins included into the welcome kit](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fe999c188721861.65afe0ecdd4c6.gif)
![Stop motion showing the four pins included in the welcome kit](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2e65f5188721861.65b0e71516ee3.gif)
![Two guys wearing the pins, the first one on his hat and the second one on his shirt](https://mir-s3-cdn-cf.behance.net/project_modules/1400/16088d188721861.65afe2e725edb.jpg)
![Showcase of our flyer containing the quick start guide](https://mir-s3-cdn-cf.behance.net/project_modules/1400/eee42b188721861.65afe2e724868.jpg)
![Animation of our welcome guide flyer including a poster on its back](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7689bd188721861.65b22608113bd.gif)
![Process of hand made customization made on each poster using spraypaint](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b38ef5188721861.65b0d85b6c6a0.gif)
![Photo of our new badge holders](https://mir-s3-cdn-cf.behance.net/project_modules/1400/937a55188721861.65afe2e722e01.jpg)
![Close-up of the pins along with a guy painting a mug](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e464a6188721861.65b14025c4727.jpg)
![Stop motion of a t-shirt customised with screenprint](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fef329188721861.65afe2e7269ce.gif)
![Guy wearing a t-shirt customised with screenprint](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7efbe7188721861.65afe2e723b90.jpg)
![photo of our welcome kit packaging](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8a3caa188721861.65afe2e722049.jpg)
![Photos of the merchandising included in the welcome box](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3facdd188721861.65b0dc1978dcd.jpg)
![Photo showing the welcome kit packaging](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8596e3188721861.65b0dc19765a1.jpg)
![Photo showing our notebooks disposed in an isometric way](https://mir-s3-cdn-cf.behance.net/project_modules/1400/be1438188721861.65b0dc1979d9a.jpg)
![Photo of an open book containing data visualization](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4993a8188721861.65b0dc19773af.jpg)
![Animation showing different pages from different people's notebooks](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5d8cff188721861.65b0e71515316.gif)
![Photo of the notebook closed and video of a woman opening the notebook](https://mir-s3-cdn-cf.behance.net/project_modules/1400/64954b188721861.65b153b9a17f1.gif)
![Photo of a wall with different posters hanging](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ff5fc3188721861.65b14025c63ac.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/3562ec188721861.65b140253ca33.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/994809188721861.65b146e781267.gif)
![several people holding posters](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1e4597188721861.65b0d1f1d9cef.gif)
![Photos showing the team during different events](https://mir-s3-cdn-cf.behance.net/project_modules/1400/daa1d1188721861.65b153b9a0090.jpg)
![Photos showing the team during different events](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f2a47d188721861.65b153b99e5db.jpg)
![Photos showing the team during different events](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b97f81188721861.65b153b99d99f.jpg)
![Photos showing the team during different events](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8044e8188721861.65b153b99f1e3.jpg)
![Photos showing the team during different events](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a4628c188721861.65b153b9a0c8f.jpg)
![Thanks for watching graphics showing a message and different stickers](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5e34f0188721861.65b1437d33658.jpg)