Year 2020 Agency Paradigma Innovation Work branding, brand guidelines, website design
Ledgenda is a startup that aims to make the production chain transparent in order to generate circularity and lengthen the life cycle of products in order to make the supply chain sustainable both from a production point of view and as regards the impact of production on the environment.
To do this, it proposes to digitize physical products and to trace their entire life cycle in order to allow greater control over the data relating to the product, from when it is made to when it is sold. This digital passport is created through the internet of things, through NFC sensors present on the products that are updated every time they go through production phases or undergo maintenance interventions. The data is protected through blockchain mechanisms and made accessible to the final consumer by scanning the qr code placed on the product label. The service offers benefits to various production sectors as, in addition to allowing sustainable production and a circular economy, it also offers the possibility of keeping track of large amounts of data regarding product performance and carrying out one-to-one marketing activities. what allows to break down the barriers between the manufacturing company and the final consumer allowing a targeted communication based on the real needs and interests of the customer.
Mark and logotype
The symbol develops around the concept of “levels” as Ledgenda represents a layer that is interposed between the links of the production chain in order to put them in communication. Through the cuts, the shape of the letter L is made visible, oriented isometric in space. The mark is flanked by the logotype, composed in Basic Sans by Latinotype, to which optical corrections relating to kerning have been applied. A modulus was calculated, representing the fortieth part of the lowercase letter w, used to define kerning values between letters.
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