Nhoba
Nhoba is a new oriental cuisine restaurant positioned in one of the city's historic neighborhoods that is undergoing a period of redevelopment. We collaborated with communication agency Industria01 to design the branding.
The name Nhoba is the union in the words Noodles, Hot Pot and Barbeque, which are the three thematic rooms of the restaurant.
The clients around the table will be able to cook their own food directly thanks to hobs placed in the center of the tables. The client asked us to come up with a brand that would be colorful and youthful, a distinctive logotype and one or more mascotte to tie in with the restaurant's image.
We made the logotype starting from the Eckmannpsych font, modified it to make it more readable inspired by the curvy shape of cooked Noodles. In addition to the logo, we made a series of illustrations, one for each thematic room and the illustrated mascotte of a fortune cat and a tiger that could be used to design gadgets and other visual contents.
