Fortune favors the bold
For centuries, China has celebrated the Chinese New Year by gifting friends and family with bright, beautiful red envelopes filled with money known as 红包 (hongbao) - meaning “red envelope”. Taking on the modern form of red envelopes, they are a cornerstone of annual festivities, carrying wishes of health and wealth for recipients in the coming year.
Carrying on the theme of “auspicious” traditions, MetaDesign team chose to create a pack of 8 hongbao’s as 8 is considered the luckiest number in Chinese culture. Each packet has a fun twist with a fun twist or expression surrounding the horoscope for the year. With both Chinese and international recipients, each cultural interpretation needed to be easily understood or explained. Giving people a fun, and at times educational, talking point to share with friends and family during the festive season.
My Role
Design Director
Scope of Work
Concept development
Project supervision
Credits
MetaDesign China Creative and Strategy teams
Chasing lucky rabbit
2023
Year of the Rabbit
Fluffy or not
其乐绒绒
[qí lè róng róng]
Spring Festival is a time to celebrate the home and family (fluffy or not)! Here we play with typography to create an adorable furry bunny using two exclamation marks to share our festive excitement. An ultra-plush fur print plays on the 绒绒 (róng róng) meaning super soft and comfy, just like home.
Power and vitality
2022
Year of the Tiger
2022
二〇二二
[èr líng èr èr]
Typographic stripes welcome the Year of the Tiger with the Chinese numerals 二〇二二 (2022).
A wonderful year ahead
2020
Year of the Rat