The Agromatic catalogue
Cover / Backcover
Contents Page & Agromatic Iconography
Product - Main Page (descriptor)
Product - Detail Page(s)
Product - Technical Data Page(s)
Chapter Page(s)
Building the Agromatic logotype
Final Logotype
The Agromatic Logotype
Synopsis was comissioned by Agromatic Regelungstechnik AG to develop a new logotype for the market-respected and established German company. Agromatic was established in 1972 and such was their initial logotype. Although a very industrial and strong logo - they wanted to change it because chose to have a complete repositioning and re-branding process.
Based on the initial logo, on it's proportions and the new way Agromatic chose for themselves we designed a new logo that has to resist at least for another 40 years. All the letters in the logotype were designed from scratch by us thus creating a new Agromatic wordmark.
The Agromatic Catalog
After the logotype was perfected and finished, and because they were really fond of their new logo, Agromatic asked us to design their new flagship product catalog. While on the job we also developed a whole range of specific brand reference elements. The result is a fully integrated identity system that reflects the level of detail in the engineering process and the professionalism of the Agromatic actuator production.
Synopsis also managed the pre-press and print preparation of the catalog which was produced in Germany. Designed in Romania / Printed in Germany
ART & DESIGN DIRECTION: Ovidiu Hrin
DESIGN: Ovidiu Hrin, Stefan Lucut, Michael Reichen
PHOTOGRAPHY: Krause Photo
PROJECT & CONTENT MANAGEMENET: Silvia Hrin
