My main focus is graphic design but I also tend to include some illustrations and motion in my designs. The dissertation topic that I have decided to explore is packaging; how it’s used to represent a brand and how the design affects the shoppers’ decision-making. I chose this topic as I’m fascinated by the impact that design has on viewers’ perceptions and it fit nicely into my two main projects which both consist of packaging design. This year I have also been developing my skills within 3D visualisation and UI/UX design by creating a website for young adults about crocheting with 3D animated tutorials.

I enjoy my creative practice as not every day is the same and there’s so many type of projects I can do within it which makes it exciting! I try not to limit myself to just a few types of projects as I love to challenge myself and try out new things – I find that very rewarding.