Together with BBC Creative, BBC UX&D, the BBC Brand team and Wolff Olins, we set out to deliver an experience upgrade like no other. The BBC is a creator of bold original content which is distributed all over the world, but across all of this content, the BBC’s brand wasn't making its voice heard. Together we created a sonic brand for the BBC masterbrand, including a sonic brand to sit at the front end of all video and audio content.

Sound development, concept and creative: Zelig Sound

Advertising Agency: BBC Creative

Design Agency: Wolff Olins

Associate Creative Director: Gareth Morgan, Steffan Cummins

Chief Design Officer: Chris Moody, Ellie Runcie

Visual R&D | Animation | Delivery: SR Partners