Glanda is a brand specializing in the procurement, sorting, and distribution of Vietnamese agricultural products for domestic stores, supermarkets, as well as export to foreign countries. The main products Glanda deals with are various roots and fruits that have long shelf life and meet quality standards, harvested from Vietnamese farms.
Glanda aims to be an approachable brand who always stand for farmers. It strives to be a meticulous expert in the supply and export processes of agricultural products. The goal is to ensure the most beneficial purchasing prices for farmers and deliver the highest-quality batches of produce to consumers. Glanda contributes to building a positive image of Vietnamese agricultural products, thereby aiding in the development of the country's agriculture.
Concept
The identity concept for Glanda is "Harvest Abundance." The bustling harvest season resonates with calls, the sweat drops carrying baskets of heavy produce, and content smiles reflecting the results achieved after days of nurturing. Arranged in layers and tiers, each basket of produce showcases a variety of colors, with every crop proudly displaying its beauty. They all contribute to a unique harmony of the Harvest Abundance.
Visualize
I choose to blend various colored shapes together to visualize a vibrant agricultural scene. Different types of produce are categorized by color tones, transformed into basic shapes, and blended together creating new chromas. Noise effects are added to the artwork, giving it a more natural and rustic look, which also conveys the rawness and softness of the soil.
The typography structure and layout are streamlined with a concise framework, indicating the precision and quality of a business dealing with food and agricultural products like Glanda. The use of a humanist sans-serif typeface gives a firm touch as one’s hand.
THANKS!
Glanda's brand identity
Designer: Mike Ly
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