Rekel is a tour operator company that organizes trekking tours, providing short day treks in the highlands of Vietnam with beautiful landscapes and pristine nature. Rekel's tours are conducted in groups of 10 to 15 people, accompanied by 2 to 3 professional guides to ensure safety throughout the journey. Rekel's target audience is nature enthusiasts who are passionate about exploring nature, experiencing outdoor activities, making new friends, as well as simultaneously improving their mental and physical health. Rekel also offers extensive knowledge about the terrain and the rich plant life of Vietnam's tropical rainforests.
Concept:
The concept of Rekel draws direct inspiration from the “Star Map”. Maps have always been an indispensable tool for exploring new lands. Since ancient times, the stars reigning in the sky have been regarded as a wondrous nature map guiding travelers to their desired destinations. The star map is one of the most fundamental methods of navigation when it comes to survival in the wilderness. The two elements, "map" and "star," are strongly intertwined, creating a continuous journey, in which each individual is considered as a star shining their own light - the light of the desire to explore new lands.
Visualize
The Star Map concept is implemented in the most direct and straightforward manner in terms of graphics. Stars are depicted using asterisks and connecting lines, suggesting the notion of a journey, destinations, and coordinates on the map. This provides a sense of security for Rekel's travelers, as opposed to uncertain feelings during endless journeys without defined destinations.
The editorial style is organized into clusters, showcasing key coordinates and stopping points with majestic natural landscapes that participants aim to reach. It also creates a sense of ascending through highland terrain. The embossed SFX contributes to making the journey more certain and oriented. Bold palette conveys a sense of energy, a focus on nature, and curiosity for exploration.
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