KNZY ENY is a newly-established digital retail brand, founded by Jack Knight, world-renowned songwriter, music producer and entrepreneur, who's worked alongside famous artists such as Matisyahu, Adele Tawil, KiDi, Bibi Zhou, Jennifer Lopez, Keyshia Cole, Diddy, Carl Thomas and Faith Evans.
The brand name combines KNEEZY (Jack's nickname) with ENY (East New York - his hometown). The company will be selling various merchandise such as T-shirts, underwear, hats, hoodies, jeans, home décor, jewelry, incense, body oils and whiskey.
In light of their recent establishment, KNZY ENY needed help with building a powerful brand identity, in order to attract their ideal clients and outperform their competitors.
We helped Jack establish a neat timeless visual system for KNZY ENY, inspired by French New Wave aesthetic and titan brands like Saint Laurent, Ralph Lauren and LVMH.
The challenge
• Develop brand identity for newly-established digital retail company
• Position KNZY ENY as a disruptor in their sector
• Emphasize brand personality through an exquisite visual system
• Emphasize brand personality through an exquisite visual system
• Develop brand assets, guidelines and mockups for creating future brand touchpoints
Our solution
Brand identity
Our team helped KNZY ENY take off with a timeless, tasteful serif wordmark, carefully designed to promote minimalism, style & sophistication.
Defining a clear set of guidelines to ensure proper usage of the KNZY ENY brand identity is vital for maintaining consistency in developing future brand touchpoints. The guidelines manual we delivered along with the logo suite is built to help the client manage and use their brand identity assets with proficiency.
About the client
Before his music career, Jack Knight practiced Sufism and earned his bread as a street vendor of various items like oils, incense, costume jewelry, T-shirts & lingerie.
He traveled all around New York City, meeting people from different cultures and backgrounds, and the money he earned helped finance his music endeavors, leading to collaborations with Russell Simmons, Joseph Simmons, and eventually Sean "Diddy" Combs.
Client testimonial
Jeen-yuhs. Thank you so much.
Timestamp: December 2023
