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DEPT.SUSHI – CAMPAIGN

AWP — AS WE PROCEED
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Advertising
brand identity japan street style tokyo typography box design pattern Pool candid billiard


DEPT.SUSHI – CAMPAIGN

ANYONE, ANYWHERE, ANYHOW

Set in motion both digitally and as wild postings, the launch of DEPT.SUSHI was layed to feel like the ‘latest drop’ everyone wants to get their hands on. 

As the distinctive brackets showcasing names—of fashion stylists, life stylers, curators, foodies & models—stormed the social media platforms story threads, street wild postings showcased bigger-than-nature ecstatic people enjoying their sushi in an indoor pool, on the roof of a car, and in a groovy 1960’s motel room. 

The campaign expresses how the pink box is for Anyone, Anywhere & Anyhow—daring people to enjoy sushi in their most atypical moments.


SPECIAL THANKS TO
CREATIVE, ART DIRECTION BY AWP
CONCEPT, CASTING : MARIANE VAILLANCOURT, AWP
PHOTO : ALEXIS BELHUMEUR
PRODUCTION : ÉMILIE MERCIER
PRODUCTION ASSISTANT : AICHA BALDEE MORIN
STYLING : MARYLINE G. LEDUC
MUAH : CLAUDINE JOURDAIN
MODELS : ROY, GERTRUD, AMÉLIE, JEAN-PHILIPPE, JULIE

AWARDS
ADCC, ADVERTISING & DESIGN CLUB OF CANADA – BRONZE
ART DIRECTOR’S CLUB ADC101, FINALIST
CONCOURS IDEA – BRONZE


brand identity japan street style tokyo typography box design pattern Pool candid billiard
brand identity japan street style tokyo typography box design pattern Pool candid billiard
brand identity japan street style tokyo typography box design pattern Pool candid billiard
brand identity japan street style tokyo typography box design pattern Pool candid billiard
brand identity japan street style tokyo typography box design pattern Pool candid billiard
brand identity japan street style tokyo typography box design pattern Pool candid billiard
brand identity japan street style tokyo typography box design pattern Pool candid billiard
brand identity japan street style tokyo typography box design pattern Pool candid billiard
brand identity japan street style tokyo typography box design pattern Pool candid billiard
brand identity japan street style tokyo typography box design pattern Pool candid billiard
brand identity japan street style tokyo typography box design pattern Pool candid billiard
brand identity japan street style tokyo typography box design pattern Pool candid billiard
brand identity japan street style tokyo typography box design pattern Pool candid billiard
brand identity japan street style tokyo typography box design pattern Pool candid billiard
brand identity japan street style tokyo typography box design pattern Pool candid billiard
brand identity japan street style tokyo typography box design pattern Pool candid billiard
brand identity japan street style tokyo typography box design pattern Pool candid billiard
brand identity japan street style tokyo typography box design pattern Pool candid billiard
brand identity japan street style tokyo typography box design pattern Pool candid billiard
brand identity japan street style tokyo typography box design pattern Pool candid billiard
brand identity japan street style tokyo typography box design pattern Pool candid billiard
brand identity japan street style tokyo typography box design pattern Pool candid billiard
brand identity japan street style tokyo typography box design pattern Pool candid billiard
brand identity japan street style tokyo typography box design pattern Pool candid billiard
brand identity japan street style tokyo typography box design pattern Pool candid billiard


brand identity japan street style tokyo typography box design pattern Pool candid billiard

THANKS FOR LOOKING!
brand identity japan street style tokyo typography box design pattern Pool candid billiard
DEPT.SUSHI – CAMPAIGN
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