A food delivery rebranding in Kharkiv city.
Our task was to develop a design that would be noticeable and memorable and at the same time be soulful and not synthetic. A colored diagonal usage strongly stand outs a package on the market. Also, different color schemes differentiate products of the brand, which makes the perception more diverse, but at the same time holistic. A large and simple logo guarantees quick perception and memorability for our customers. Small illustrative emblems of adepts of certain street food, perform rather a decorative and fun role. They create a less formal mood and make the identity more alive.
The power is in the little things.
Our task was to develop a design that would be noticeable and memorable and at the same time be soulful and not synthetic. A colored diagonal usage strongly stand outs a package on the market. Also, different color schemes differentiate products of the brand, which makes the perception more diverse, but at the same time holistic. A large and simple logo guarantees quick perception and memorability for our customers. Small illustrative emblems of adepts of certain street food, perform rather a decorative and fun role. They create a less formal mood and make the identity more alive.
The power is in the little things.
Art-director: Andrei Barmalei
Concept idea: Dmitry Onischenko
Senior Designer: Anastasia Churbanova
Designer: Diana Valiakhmetova
Illustrator: Christina Vlasenko, Iryna Dzhanhveladze
Copywriter: Anastasiia Andrusenko
Photographer: Pasha Lutov
Concept idea: Dmitry Onischenko
Senior Designer: Anastasia Churbanova
Designer: Diana Valiakhmetova
Illustrator: Christina Vlasenko, Iryna Dzhanhveladze
Copywriter: Anastasiia Andrusenko
Photographer: Pasha Lutov
2022
