Background
In 1973, Pacific Traders & Manufacturing Corporation was brought to life and with it brought jobs, talent, creativity, style and success. Owner to multiple cost efficient factories in Cebu and Indonesia, PTMC is home to a variety of furniture material including rattan, metal, wood, foundry and more. With decades of experience, consistent quality delivery, and committed service excellence, PTMC has grown to become a proud partner for many of the most respected designer furniture brands including B&B Italia, Ralph Lauren Home and Armani Casa as well as interior design consultancies around the world.
Specializing not only in the manufacturing of the finest furniture products but also in the supply of the highest quality material and creative design execution, PTMC has established itself as a competitive leader in its field, marking every piece of work with PTMC perfection.
Challenge
JPd was approached to re-define the company’s brand and help return the company to being a challenger again within a very growing competitive market since the global financial crisis.
Since its establishment, the Brand identity remained the same, where the brand symbol that represented a piece of rattan from the early days of the company didn't reflect the brand's current service offerings.
Solution
The JPD team embarked on an extensive brand exploration phase to learn and understand the company’s history and future growth goals through in person interviews and desk research.
Based upon the exploration phase and brand attributes that came out of the process, JPd developed a brand position that the company would rally behind.
A new elegant brand symbol combining the letters P and T was designed as well as a bespoke and uniquely crafted logotype for the brandmark that related to the core of the brand position which was developed.
JPd created across a broad spectrum the varying aspects of the brand from print to signage and digital.
Visit www.jpd.agency to view full portfolio of work
In 1973, Pacific Traders & Manufacturing Corporation was brought to life and with it brought jobs, talent, creativity, style and success. Owner to multiple cost efficient factories in Cebu and Indonesia, PTMC is home to a variety of furniture material including rattan, metal, wood, foundry and more. With decades of experience, consistent quality delivery, and committed service excellence, PTMC has grown to become a proud partner for many of the most respected designer furniture brands including B&B Italia, Ralph Lauren Home and Armani Casa as well as interior design consultancies around the world.
Specializing not only in the manufacturing of the finest furniture products but also in the supply of the highest quality material and creative design execution, PTMC has established itself as a competitive leader in its field, marking every piece of work with PTMC perfection.
Challenge
JPd was approached to re-define the company’s brand and help return the company to being a challenger again within a very growing competitive market since the global financial crisis.
Since its establishment, the Brand identity remained the same, where the brand symbol that represented a piece of rattan from the early days of the company didn't reflect the brand's current service offerings.
Solution
The JPD team embarked on an extensive brand exploration phase to learn and understand the company’s history and future growth goals through in person interviews and desk research.
Based upon the exploration phase and brand attributes that came out of the process, JPd developed a brand position that the company would rally behind.
A new elegant brand symbol combining the letters P and T was designed as well as a bespoke and uniquely crafted logotype for the brandmark that related to the core of the brand position which was developed.
JPd created across a broad spectrum the varying aspects of the brand from print to signage and digital.
Visit www.jpd.agency to view full portfolio of work
