Rebranding a leading Manufacturer in Asia
Client: Pacific Traders & Manufacturing Corporation (PTMC)
Sector: Manufacturing
Location: Cebu – Philippines
Established in 1973, Pacific Traders & Manufacturing Corporation (PTMC) was brought to life to provide a variety of furniture material including rattan, metal, wood, foundry and more. With decades of experience, consistent quality delivery, and committed service excellence, PTMC has grown to become a proud partner for many of the most respected designer furniture brands including B&B Italia, Ralph Lauren Home and Armani Casa as well as interior design consultancies around the world.
The brand wanted to re-define itself within a growing competitive market since the global financial crisis. Since its establishment, the Brand identity remained the same, and didn’t reflect the brand’s current service offerings. To come to a successful conclusion, the Jpd team embarked on an extensive brand exploration phase thus helping them to learn and understand the company’s history and future growth goals.
Based upon the exploration phase and brand attributes that came out of the process, Jpd developed a brand position that the company would rally behind. The team also created across a broad spectrum the varying aspects of the brand from print to signage and digital.
Scope of Project
Brand Research & Analysis / Brand Strategy & Positioning / Brand Tone of Voice / Brand Identity / Brand Look & Feel / Brand Touch-Points & Marketing Collaterals / Brand Guidelines
For more information please visit www.jpd.agency
