Located at the top of the Delano, Skyfall bar and lounge was struggling with establishing itself as a premiere lounge amongst its peers on the Las Vegas Strip. A new advertising campaign needed to reposition Skyfall as not just a view or a bar and lounge, but a collective experience that is unique and unrivaled in Vegas. What makes Skyfall so surreal? Is it the blend of flowing cocktails and glowing moonlight? Is it the sight of seeing Las Vegas filled with life far below? Is it the feeling of being above it all, almost as if you’re mingling with the stars? The answer is simple: All of the above.
Ideas for the most part, are subjective. Some are good. Some are bad. Some resonate with clients. Some don’t. Some get revised. Some look very different once they go into production. Like all projects that have ever been undertaken, there will always be some ideas that will never make it past the drawing board. Below are some of the concepts that didn’t make it, but they can still inspire the imagination.
