![Beer can labels and packaging for Sly Fox Brewing Co.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2de7b4186079771.6572699788791.jpg)
Sly Fox Brewing Beer Packaging Design
It’s December and cuddle season is upon us! Sly Fox Brewing Co just dropped the perfect winter variety pack to keep you cozy through this winter season. They bundled 4 beers that pair perfectly with a snowy walk, a fireside cuddle or a holiday party. Meet Bundled Up, your next 12 pack of 12 oz cans you have to try!
For the packaging design we wanted the branding to tell a story. The cozy cabin invites you in as you feel the warmth of the fire. The art direction allowed for a winter snow scene illustrated with various textured brushes in Procreate. Packaging work includes illustration, typography, layout & graphic design as well as branding design and prepress.
For the packaging design we wanted the branding to tell a story. The cozy cabin invites you in as you feel the warmth of the fire. The art direction allowed for a winter snow scene illustrated with various textured brushes in Procreate. Packaging work includes illustration, typography, layout & graphic design as well as branding design and prepress.
![beer packaging design Beer Packaging Packaging brand lettering ILLUSTRATION beer label craft beer design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1a1c1b186079771.65c938a7577ab.jpg)
![Case packs of beer being shipped out from brewery.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1c0c27186079771.65726d0eca79a.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/492504186079771.65726d0e431ea.jpg)
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![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/85c2f2186079771.65726d0e44528.jpg)
![Beer can label designs for a hazy IPA, lager and stout.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/885a50186079771.65726eb09c834.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bced12186079771.65726eaeaab5c.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c9cc90186079771.65726eaea9daf.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cd76b4186079771.65726eaf85c84.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8989a5186079771.65726eaf86bd5.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1bea0a186079771.65726eaf8418e.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b71d89186079771.65726eaf84faa.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9383e8186079771.65726eb01bcf9.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9c49b6186079771.65726eb01af5f.jpg)
![Beer can label design for Sly Fox Brewing Co.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7473a2186079771.65726eb09aa88.jpg)
The lettering Bundled Up by Jeremy Friend adds an additional playful vibe as you stay comfy in your winter jacket. Thank you Sly Fox Brewing Co for this fun creative opportunity to design the packaging and a few labels inside!
![Art direction for beer packaging including lettering and illustration.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/65d0b4186079771.65726eb09bb3a.jpg)
![Cozy cabin illustration with Bundled Up lettering by Jeremy Friend](https://mir-s3-cdn-cf.behance.net/project_modules/1400/13950c186079771.657273da0773b.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/12a34b186079771.657269970de0b.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2c8330186079771.657269970cb2c.jpg)
![Crushie design award and trophy for beer packaging and can label design.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d2bb9f186079771.6647772ad3292.jpg)
Hoot Design Studio
Illustration • Branding • Label & Packaging Design
www.hootdesignstudio.com | Follow along on Instagram
LET'S WORK TOGETHER
Email: Jen@hootdesignstudio.com